Who Knew?![THE INEVITABLE NEXT LEVEL:
Lamar Advertising, the third-largest billboard company in the U.S., rolled out “Follow Ashton Kutcher” across its national network of 1,133 digital billboards Thursday with hours’ notice.
The digital ads, rolled out as a pro bono offering from Lamar, were up nationwide by late afternoon and will likely remain live until [Friday] afternoon, after Oprah Winfrey plugs her new Twitter account on her eponymous talk show. “They were interested in helping out the cause, knowing that whoever won was going to donate a significant amount to malaria relief in Africa,” said Jeff Golimowski, a spokesman for the Outdoor Advertising Association of America.
[via AdAge/SAI]](http://25.media.tumblr.com/6Akhqq4XYmgfnfztufnXDPWto1_400.jpg)
THE INEVITABLE NEXT LEVEL:
Lamar Advertising, the third-largest billboard company in the U.S., rolled out “Follow Ashton Kutcher” across its national network of 1,133 digital billboards Thursday with hours’ notice.[via AdAge/SAI]
The digital ads, rolled out as a pro bono offering from Lamar, were up nationwide by late afternoon and will likely remain live until [Friday] afternoon, after Oprah Winfrey plugs her new Twitter account on her eponymous talk show. “They were interested in helping out the cause, knowing that whoever won was going to donate a significant amount to malaria relief in Africa,” said Jeff Golimowski, a spokesman for the Outdoor Advertising Association of America.
