Who Knew?

Probably due to its 4th place ranking among the networks, NBC Universal is attempting to position itself as a “full-scale marketing services company”, as opposed to merely a broadcast company - relying more heavily on egregious product placement and integration (shown above) and less on primetime scripted programming (hence Leno’s move to 10pm).

Michael Hirschorn writes about the inevitable decline of networks as content producers in his essay “The Future is Cheese” from the Atlantic.