Considering that the global market for bottled water multiplied more than 1000 times in the last decade – its average price is more than that of petrol – Cuevas has modified the familiar blue and pink mountains design of the Evian label. The brand’s red lettering is replaced by ‘Égalité’ (equality), a word that is part of France’s official motto, ‘Liberté, égalité, fraternité’ (Liberty, equality, fraternity), which is employed in a wall painting and the labels of a palette of bottles.
Who Knew?![Considering that the global market for bottled water multiplied more than 1000 times in the last decade – its average price is more than that of petrol – Cuevas has modified the familiar blue and pink mountains design of the Evian label. The brand’s red lettering is replaced by ‘Égalité’ (equality), a word that is part of France’s official motto, ‘Liberté, égalité, fraternité’ (Liberty, equality, fraternity), which is employed in a wall painting and the labels of a palette of bottles.[via we make money not art)]](http://25.media.tumblr.com/6Akhqq4XY7nfe1z7vnTgKqcJ_400.jpg)
