Who Knew?

“Trent Reznor had assumed [Year Zero] would hit the peer-to-peer sites by mid-March, but at the end of that month there was still no sign of it. Without the music, only a handful of new clues were coming out. “The fans were getting antsy,” says Alex Lieu, 42 Entertainment’s creative director. “So were we. Trent was stunned. And the whole time we were thinking, ‘When is someone going to steal this album?’”

- Wired Magazine, in an article about the Nine Inch Nails ARG