Who Knew?

Behind The Typedia Logo Design It should be “something that feels like a summation of type history,” and yet not the obvious step-by-step metamorphosis through the seven letters. That suggested two things to me. The first was that the Gutenberg Blackletter was appropriate, but not as a pervasive thorough approach to the whole word. That very first typeface from over five hundred years ago had been quickly supplanted as Italian printers brought the classic Roman letters to the new field of type design. Wouldn’t it be appropriate, then, to have an initial cap T that paid homage to Gutenberg, but then quickly shifted to the evolution of Roman typestyles? This could be a fairly non-jarring shift, as initial caps are inherently a different animal from lower case letters, and often appear in the history of type use as intentionally decorative and distinct.

Behind The Typedia Logo Design

It should be “something that feels like a summation of type history,” and yet not the obvious step-by-step metamorphosis through the seven letters. That suggested two things to me. The first was that the Gutenberg Blackletter was appropriate, but not as a pervasive thorough approach to the whole word. That very first typeface from over five hundred years ago had been quickly supplanted as Italian printers brought the classic Roman letters to the new field of type design. Wouldn’t it be appropriate, then, to have an initial cap T that paid homage to Gutenberg, but then quickly shifted to the evolution of Roman typestyles? This could be a fairly non-jarring shift, as initial caps are inherently a different animal from lower case letters, and often appear in the history of type use as intentionally decorative and distinct.
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