Who Knew?![Lights, Camera, Action For Concession Coupons
This month through December, Sprint Nextel is sponsoring a cinema-centric marketing effort, placing kiosks in about 500 movie theaters nationwide. Sprint customers can scan in a code from their phones, and the kiosks will print coupons, like a free upgrade to a bigger popcorn or larger soda.
“We see a very natural affinity between cinemagoers and our target audience,” said Simon McPhillips, director of media for Sprint.
Back in December, when Sprint was visibly hemorrhaging money, PaidContent reported the company’s strategy going forward as detailed by Sprint CFO Bob Brust: In 2009, the emphasis will be keeping the subscribers the company already has, and by 2010, they hope they will start adding customers. Brust said they’ll do that by focusing on customer service and investing in the brand. ‘We’ve had a lot of trouble with the brands since the [Sprint-Nextel] merger because of dropped calls and bad customer service. As we spend more money on recapturing subscribers, we can get the brand back where it belongs… you’ll see a more aggressive advertising campaign.’](http://24.media.tumblr.com/6Akhqq4XYpoic852EbFfUjMko1_500.jpg)
Lights, Camera, Action For Concession Coupons
This month through December, Sprint Nextel is sponsoring a cinema-centric marketing effort, placing kiosks in about 500 movie theaters nationwide. Sprint customers can scan in a code from their phones, and the kiosks will print coupons, like a free upgrade to a bigger popcorn or larger soda.Back in December, when Sprint was visibly hemorrhaging money, PaidContent reported the company’s strategy going forward as detailed by Sprint CFO Bob Brust:
“We see a very natural affinity between cinemagoers and our target audience,” said Simon McPhillips, director of media for Sprint.
In 2009, the emphasis will be keeping the subscribers the company already has, and by 2010, they hope they will start adding customers. Brust said they’ll do that by focusing on customer service and investing in the brand. ‘We’ve had a lot of trouble with the brands since the [Sprint-Nextel] merger because of dropped calls and bad customer service. As we spend more money on recapturing subscribers, we can get the brand back where it belongs… you’ll see a more aggressive advertising campaign.’
