Who Knew?

I feel a little weird posting this because it was conducted a few months back. (Just got around to reading it today.) TV Everywhere is an initiative which would make all television shows available online for free to watch on your PC or mobile device - the catch is, it would only be for current cable subscribers, and you’d have to authenticate as such. Bewkes sees TV Everywhere not as a competitor to Hulu but as just a gigantic value add for cable subscribers.

The rest of the interview further clarifies this interesting (and, when tackling the issue of how to get networks to sign on, probably quixotic) tactic and leaves me with a whole lot of mixed feelings, most notably about the shift from free to paid business models. But I guess that’s a whole other story which I’ll be posting about later, once I’m confident my thesis isn’t completely full of shit.